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☆ Mark Penn's Stagwell Group is on the hunt for adtech as the ad company continues its acquisition spree
▼ + stars: | 2024-04-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.

Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London

☆ I struggled to learn the language when I moved to Italy. Adopting a dog allowed me to practice conversing with others.
▼ + stars: | 2024-02-14 | by ( Kristopher Milicevic | ) www.businessinsider.com time to read: +4 min

Read previewI moved to Italy in 2019 with a basic understanding of Italian and a desire to continue to improve my speaking skills. Though I completed some Italian language courses in college and diligently practiced on Duolingo, I could not build the confidence to have an in-depth conversation with strangers. AdvertisementHaving Lucky makes Kristopher Milicevic feel lucky. Kristopher Milicevic says his dog Lucky has traveled with him to many places in Italy. My connection with my neighbors is deeper thanks to him, and now, I engage in daily conversations that help me master my language skills.

Persons: —, Lucky, Kristopher Milicevic, I’ve, “, Grazie Organizations: Service, Business, Lucky, People Locations: Italy, Lake Como, Emilia

☆ I attended law school in the US and Belgium. I had better, cheaper classes in Europe and felt safer.
▼ + stars: | 2024-01-07 | by ( Kristopher Milicevic | ) www.businessinsider.com time to read: +4 min

Read previewI attended law school in both the United States and Europe thanks to being a dual citizen of the US and Italy. This cruelty at the heart of American life makes me wish I'd never attended law school in the United States. From day one, I found that future lawyers competed for grades and coveted spots in school law journals. I felt safer at my European universityI attended law school in the wake of the deadly Virginia Tech massacre and the seemingly endless barrage of mass shootings that followed. Ghent University's law school is nestled in the heart of the city, surrounded by stunningly preserved medieval architecture.

Persons: —, William S, I'd Organizations: Service, European Union, Boyd School of Law, University of Nevada, Ghent University, Business, UNLV, Nevada, Belgian, Virginia Tech, Ghent University's Locations: United States, Europe, Italy, Belgium, Las Vegas, Nevada, America, Virginia, Ghent

☆ The digital world remade itself and now every company has become an ad seller
▼ + stars: | 2023-12-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +8 min

To use precise consumer data, advertisers now must work directly with the company that owns that data — like the retailer that knows what its customers bought or the media company that knows what its audience watched. Streamers including Netflix are building new ad businesses, while platforms like YouTube are trying to bolster their existing ad businesses with more content, such as live sports. "In a world of less data or worse data, whoever has the least-bad data wins," Brian Wieser, an advertising-industry analyst, told Business Insider. Even companies that aren't traditional retailers, such as Uber and Marriott, have kick-started ad businesses. The pandemic pushed the world to embrace streaming services.

Persons: Ana Milicevic, Brian Wieser, Sephora, Morgan Stanley, Milicevic, Neal Mohan, Vinny Rinaldi, Hershey's, Taylor, it's, Weiser, Wieser, influencers Organizations: Data, Apple, Sparrow Advisers, Walmart, Netflix, Companies, Retailers, Target, Marriott, Amazon, Major League Soccer, NFL, Columbia, Bose, YouTube, Advertising, Comcast, Hulu, Meta Locations: California, influencers

☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
▼ + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.

Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's

☆ Inside Netflix's growing M&A machine, who's leading it, and what insiders think the streamer could buy next
▼ + stars: | 2023-06-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

It then delved further into M&A to kickstart its games business. And the streamer hasn't completely abandoned its build-from-within strategy, as it also announced plans last fall to build its own gaming studio in Finland. He recently was elevated to the Lstaff, a group of 25 Netflix business heads who debate its biggest initiatives. (Netflix ended up doing a partnership in 2019 with that company, Studio Dragon, and its parent CJ ENM.) But leadership has been steadfast that Netflix's M&A mantra hasn't changed.

Persons: Here's, Reed Hastings, It's, it's, who's, what's, Roald Dahl, Dahl, Peter Rabbit, Spry, Harry Potter, execs, Spencer Wang, Michael Porter, Spencer Neumann, who'd, Neumann, Wang, Greg Peters, Ted Sarandos, Bela Bajaria, Scott Stuber, Mike Verdu, Jay MacDonald, Digiday, Ana Milicevic, Hastings, Sarandos, CJ ENM, Mario Organizations: Netflix, stoke, Paramount, Night School, Spry Fox, Disney, Warner Bros, DC Comics, Digital Capital Advisors, MLB, Surf League, Street Journal, Microsoft, Sparrow Advisers, MGM, Amazon, Mario Bros, Activision Blizzard, Epic Games, UBS Locations: Finland, New Jersey, Hollywood

☆ Hobbit houses spring up in Bosnia hills
▼ + stars: | 2023-05-11 | by ( Daria Sito-Sucic | ) www.reuters.com time to read: +2 min

KRESEVO, Bosnia, May 11 (Reuters) - Four sisters are building the first Hobbit-style village in southeast Europe in the green hills of central Bosnia, hoping to attract fans of "The Lord of the Rings" books and movies as well as sharing their childhood memories. Last year Marija, a 28-year-old geology engineer, proposed to her sisters Milijana, Vedrana and Valentina that they build house in the style of the Hobbit homes in J.R.R. The sisters decided that their houses must include characteristics of the area where they live and that each sister would decorate one dwelling as she likes. [1/5] Milijana Milicevic stands in front of the hobbit house named "Lipa", in the Bosnian Hobbiton village, Rakova Noga, Bosnia and Herzegovina, May 9, 2023. The other three houses, which should be completed soon, will also be named after local attractions.

☆ Instacart, Walmart, and others are rushing to power streaming TV ads to capture a $5.6 billion opportunity for retail media
▼ + stars: | 2023-04-27 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

They hope to use shopper data to prove that streaming ads are more effective than linear TV ads. Instacart, Walmart, Kroger, and Best Buy are racking up partnerships with streaming TV companies like Roku and Disney. By partnering with retailers, streaming TV ad sellers can gun for the big budgets that CPG brands spend on linear TV, she said. Streaming ads are often pitched as being more targetable and measurable than linear ads. Both Walmart and Albertsons works with the Trade Desk to target streaming ads.

☆ Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper
▼ + stars: | 2022-10-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Uber Ads General Manager Mark Grether said ads should maker users' journeys cheaper. Uber now offers an array of ad formats throughout the Uber and Uber Eats apps, and also on emails, cartops, and in-car tablets. The retail ads on Uber Eats can be bought via a self-service platform; Uber app ads are currently sold directly to advertisers by its sales team, though Uber eventually plans to make those ads purchasable through automation. Uber Ads General Manager Mark Grether said the addition of ads would ultimately make rides cheaper for consumers, though he declined to say by how much. He said marketers have been impressed by Uber Ads average click-through rate, which he said is 3% — above the industry average of around 0.35% for display ads .

☆ I made 3 changes to my routine to try to become a morning person and it's made me more alert and less anxious
▼ + stars: | 2021-11-16 | by ( Jessica Milicevic | ) www.businessinsider.com time to read: +5 min

I considered 10 a.m. to be early, and even then I was dragging myself out of bed and begrudgingly moving through a morning routine. But as I've learned, while being a morning person for some is natural, you can also become one intentionally. I changed my night routineYou can't expect to become a morning person if you're up all night. To become a morning person, I needed to find ways to have more productive days and calmer nights. I gave myself morning enticementsIt took me 12 years to become a morning person.

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